Digital Asset Management is a core technology and a critical infrastructure component for Customer Experience. From creation to consumption, OpenText Media Management provides a "single source of truth" and consolidated asset repository for marketing, branding, commerce, video and global distribution. It’s an integral part of an ecosystem with interconnected and interdependent contributors and production environments (such as agencies, photo, video, audio, graphics, layout) provisioning digital media content for the multi-channel digital supply chain, digital operations, marketing and brand management.
![connector for opentext](https://www.bainsight.com/wp-content/uploads/2018/10/opentext_logo.jpg)
Organizations who leverage OpenText Media Management can now extend the reach of this data into their existing search indexes via the BA Insight Connectivity Hub and our OpenText Media Management Connector.