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Debbie Ferolito

Chief Marketing Officer
Debbie is an accomplished marketing leader with over 20 years of results-driven marketing experience responsible for driving BA Insight’s marketing strategy and execution. Most recently, Debbie served as Vice President of Marketing for SoundBite Communications, where she successfully positioned the company for an IPO and facilitated growth strategies that led to a $100M acquisition by Genesys. Prior to SoundBite, Debbie led all marketing efforts at Pedestal Software, which was acquired by Altiris for $65M. She holds a Master of Business Administration degree with a marketing concentration and a Bachelor of Science degree in marketing from Bentley University.

state of enterprise search

During my tenure at BA Insight, which is approaching three years, I have read lots of articles and research reports that illustrate the challenges that enterprises of all sizes are experiencing with users not being able to find and/or access critical information within their organizations. Information that is vital to these users effectively performing their jobs.

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sharepoint 2016

ILTA’s SharePoint || Office 365 Symposium is being held in Baltimore this week and our own Sean Coleman will be presenting there, along with Ted Theodoropoulos of Acrowire.  Recently Joanne Kiley, ILTA’s content curator, spoke with Sean and Ted about their session, “SharePoint 2016: The Good, the Bad, and the Ugly”.  In their conversation, Sean and Ted provided a few hints as to what attendees could anticipate learning at the breakout session.You can read the full interview at ILTA’s blog.

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Apache Interactive Case Study

Apache Corporation was no stranger to the struggle that many enterprises face when it comes to finding content across the enterprise. Wasted time and loss of productivity led them to search for a solution to this ever-growing problem, which resulted in them partnering with BA Insight.

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According to a recent IDC survey, unstructured content such as email, videos, and documents accounts for 90% of all digital information. Gaining value from this content should be an organizational goal, but few companies are actually obtaining the value that they should from this content – which is just sitting there waiting to be delivered.

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Last week the city of sin turned into the city of SharePoint as thousands of users gathered at the Venetian for the Microsoft SharePoint Conference 2014 to network, learn and hear the latest about the state of the industry. We were fortunate enough to be a sponsor of this magnificent event with multiple speaking opportunities and a nice booth presence.  

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