BA Insight News

BA Insight and Content Analyst Partner to Accelerate Insight into High Value Enterprise Content

Partnership Enables Rapid Insight into Disparate, Unstructured Internal Content

Boston, MA and Reston, VA – May 20, 2015 – BA Insight, provider of software that accelerates and future-proofs the creation of SharePoint portals, and Content Analyst Company, developer of market-leading machine learning text analytics software, today announced a strategic partnership that provides the ability to safely access large internal collections of high value, unstructured content for unprecedented insight and discovery within several key vertical industries. Content Analyst’s Cerebrant™ SaaS-based discovery platform, combined with BA Insight’s Connectivity software, enables users in health information, energy, financial, and other key verticals to securely connect to the vast repositories of unstructured content that resides in enterprise portals, databases, mailbox and archiving systems, CRM applications, content and collaboration platforms, and more.  

Under the terms of the partnership, the companies will collaborate to implement the combined Cerebrant and Content Connectivity solution with organizations looking to securely gain rapid insight across internal content repositories. Interested organizations may contact either BA Insight or Content Analyst for additional details.

“The collaboration between BA Insight and Content Analyst provides global enterprises in key verticals with valuable insight into the unstructured content that exists across their information silos,” said Massood Zarrabian, CEO of BA Insight. “We offer more than 50 pre-built connectors to different content systems including FileNet, Documentum,, Box, Jive, eVault, and Microsoft® Exchange®. This eliminates the need for enterprises to build and maintain indexing connectors on their own, which is challenging and costly.  When combined with Cerebrant from Content Analyst, organizations benefit from more immediate insights into their large amounts of unstructured content.”

“This partnership will allow our customers to leverage BA Insight’s proven Connectivity solution and technical expertise to safely and securely add their internal content into the Cerebrant platform. The ability to analyze high-value, internal content along with the industry specific premium content included with Cerebrant will help subject matter experts to effectively find the relevant information required to make fully-informed business decisions and drive competitive advantages,” said Kurt Michel, President and CEO of Content Analyst.  “Organizations today are increasingly challenged by the growing volume of content that exists across the disparate systems within their organizations. The combined offering breaks down the barriers between these disparate systems and allows organizations to apply the power of Cerebrant’s advanced analytics capabilities to derive insights from internal and external unstructured content.”

About BA Insight

As an innovator in the Cognitive Search Market, BA Insight’s best of breed approach helps companies  make search intelligent by providing technology that connects machine learning, cognitive computing, and enterprise systems, powering a new generation of intranets and cognitive search solutions.  Our customers have the freedom to leverage the best search engines and cognitive computing capabilities available, providing users with an internet-like search experience while saving them precious time looking for needed information.  We support multiple search platforms including Azure Search; Elasticsearch and Elastic Cloud; and SharePoint search (online, on-prem, and hybrid).

Our modular software product portfolio features SmartHub, delivering a personalized, internet-like user experience; connectors, providing secure connectivity to a wide variety of systems; classification, increasing findability using auto-tagging, text analytics, and metadata generation; and analytics, providing valuable data to make intelligent decisions about your intranet.

Hundreds of organizations and over 3.5 million users benefit from BA Insight’s software on a daily basis to provide compelling intranets that people love to use.  This includes respected organizations such as the Australian Government Department of Defence, CA Technologies, Chevron, DLA Piper, Keurig Green Mountain, Mars, Pepsi, Pfizer, and Travers Smith. BA Insight is a Microsoft Gold Certified Partner, a member of the Microsoft Enterprise Cloud Alliance, and an Elastic Partner.

Visit for more information and follow us at @BAinsight.


Media Contact:
Debbie Ferolito
BA Insight
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About Content Analyst Company, LLC
Content Analyst provides Rapid Insight into Big Content via our proven, high performance advanced analytics software that exponentially reduces the time needed to discern relevant information from unstructured content. Our dynamic suite of text analytics capabilities delivers significant value wherever knowledge workers need to extract insights from large amounts of unstructured content. For more information, visit