LexisNexis InterAction is a CRM system designed specifically for the legal market to manage customer relationships. It combines firm-wide client data – such as profiles, work undertaken, notes and activities – and transforms it into relationship intelligence. It also understands the complex connections between people, companies, relationships, experience, and expertise. Business development teams in legal firms use InterAction to market more effectively, cross-sell more successfully, and maximize referrals.
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Organizations who leverage Interaction can now extend the reach of this data into their existing search indexes via the BA Insight ConnectivityHub and our InterAction Connector.