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BA Insight and Content Analyst Partner to Accelerate Insight into High Value Enterprise Content

Partnership Enables Rapid Insight into Disparate, Unstructured Internal Content

Boston, MA and Reston, VA – May 20, 2015 – BA Insight, provider of software that accelerates and future-proofs the creation of SharePoint portals, and Content Analyst Company, developer of market-leading machine learning text analytics software, today announced a strategic partnership that provides the ability to safely access large internal collections of high value, unstructured content for unprecedented insight and discovery within several key vertical industries. Content Analyst’s Cerebrant™ SaaS-based discovery platform, combined with BA Insight’s Connectivity software, enables users in health information, energy, financial, and other key verticals to securely connect to the vast repositories of unstructured content that resides in enterprise portals, databases, mailbox and archiving systems, CRM applications, content and collaboration platforms, and more.  

Under the terms of the partnership, the companies will collaborate to implement the combined Cerebrant and Content Connectivity solution with organizations looking to securely gain rapid insight across internal content repositories. Interested organizations may contact either BA Insight or Content Analyst for additional details.

“The collaboration between BA Insight and Content Analyst provides global enterprises in key verticals with valuable insight into the unstructured content that exists across their information silos,” said Massood Zarrabian, CEO of BA Insight. “We offer more than 50 pre-built connectors to different content systems including FileNet, Documentum,, Box, Jive, eVault, and Microsoft® Exchange®. This eliminates the need for enterprises to build and maintain indexing connectors on their own, which is challenging and costly.  When combined with Cerebrant from Content Analyst, organizations benefit from more immediate insights into their large amounts of unstructured content.”

“This partnership will allow our customers to leverage BA Insight’s proven Connectivity solution and technical expertise to safely and securely add their internal content into the Cerebrant platform. The ability to analyze high-value, internal content along with the industry specific premium content included with Cerebrant will help subject matter experts to effectively find the relevant information required to make fully-informed business decisions and drive competitive advantages,” said Kurt Michel, President and CEO of Content Analyst.  “Organizations today are increasingly challenged by the growing volume of content that exists across the disparate systems within their organizations. The combined offering breaks down the barriers between these disparate systems and allows organizations to apply the power of Cerebrant’s advanced analytics capabilities to derive insights from internal and external unstructured content.”

About BA Insight

BA Insight’s software addresses the Speed to Information challenge organizations face by quickly connecting SharePoint users to the knowledge they need – linking key enterprise systems with an easy-to-implement, use and upgrade software portfolio.  Our software enhances SharePoint out-of-the-box, increasing user adoption while decreasing user complaints. It replaces slow, high effort, and expensive customized approaches with easy to use, off-the-shelf software.

Our software portfolio includes connectors and federation to provide secure connectivity to a wide variety of systems; classification that increases findability using auto-tagging, metadata generation, and text analytics; and applications with search squarely at the interface of users and information.

Hundreds of organizations and millions of users benefit from BA Insight’s software on a daily basis to provide compelling intranets that people love to use including Australian Government Department of Defence, CA Technologies, Chevron, Deloitte, Ford Motor Company, Keurig Green Mountain, Pfizer, and Travers Smith.  BA Insight is a Microsoft Gold Certified Partner, a member of the Microsoft Enterprise Cloud Alliance, and an Elastic Partner.

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Media Contact:
Debbie Ferolito
BA Insight
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About Content Analyst Company, LLC
Content Analyst provides Rapid Insight into Big Content via our proven, high performance advanced analytics software that exponentially reduces the time needed to discern relevant information from unstructured content. Our dynamic suite of text analytics capabilities delivers significant value wherever knowledge workers need to extract insights from large amounts of unstructured content. For more information, visit